Lead and account scoring are maturing...learn what a standard setup is and what's possible with signals and AI
"Our campaigns are a mess." Sound familiar? Here's how to fix it.
15,384 martech products total, 1,211 products removed...what should *you* take away from the just-released report?
Email is your most important channel -- I'll teach you why & how to take care of it.
(And How to Pull Them Without Losing Your Mind)
Marketing Attribution is Bullsh*t (Unless You Do It Like This)
One of the most important strategic things I do for clients is design their lead and customer lifecycles -- in this edition, I'll give you my pro tips on how to design a winning lead lifecycle.
Learn best practices for creating amazing dashboards, and then take a template to start with at work.
Automate key triggers like account health tracking and make sure you're using intent data to its full potential.
This guide will help broaden your perspective and make you an even better and more attractive MOPs professional, even if you aren't interested in going into a pure RevOps role.
We’re almost at the end of the year! For that reason, I’ll keep this edition of the newsletter short and sweet...and full of free resources.
Launching my MOPs course + figure out how mature your MOPs org is (and how to evolve towards the transformational stage)
Whether it's new or just new-to-you, here's how you can quickly assess the health of your marketing automation platform
See how you can leverage AI to improve marketing productivity and outcomes
More marketing operations jobs will likely open up with the new year and rate cuts taking place...if you're considering a new role, how can you prepare? 🤔
One of the first things I look to build at for every org I work with...an underrated trick of the trade that not enough people know about.
Use my free template to set yourself up for success in a new role or even your current role
If you're looking for a new job, here's how you can quickly tell if it's a winning or challenging opportunity
Did you know that after five minutes, the odds of qualifying a lead drop by 80%?
Here are tips I use to get more control over my day and to get more done...without burning out
