Archive

Dive into a collection of past posts and rediscover timeless content.

The Marketing Operations Strategist - Steal my ultimate lead & account lifecycle build (any MAP) 🔁

Win decisions before the meeting + my unpopular Pardot take + the AI-backfill poll results + a new agentic CDP to watch

Sara McNamara

Jul 29, 2026

People Management

The Marketing Operations Strategist - Beat office politics -- steal my pre-wire playbook 🪢

Win decisions before the meeting + my unpopular Pardot take + the AI-backfill poll results + a new agentic CDP to watch

Sara McNamara

Jun 25, 2026

The Marketing Operations Strategist - Steal my AI for ops stack: the 6 workflows saving my week (+ decision matrix) 🗺️

While everyone's still debating which AI tool to use, here are five AI automations already wired up and running my week. Get inspiration + a framework to help you get started.

Sara McNamara

May 27, 2026

People Management

The Marketing Operations Strategist - Steal my MOPs internal marketing kit ❤️‍🔥

The kit I wish someone had handed me the first time I had to prove MOPs was worth investing in.

Sara McNamara

Apr 29, 2026

The Marketing Operations Strategist - Who owns AI for GTM? It should be you.

If you don't step in, another org will. Here's how to claim the roadmap without making enemies.

Sara McNamara

Mar 25, 2026

Marketing Technology

The Marketing Operations Strategist - Here's how to use Claude to shine at work. ✨

The Claude guide I wish someone handed me six months ago.

Sara McNamara

Mar 2, 2026

Campaign Operations

The Marketing Operations Strategist - 🎸 Pro Tips from 10+ Years: How to Run Campaign Ops Like a Rockstar

Campaign ops is often undersold as "just sending emails." Here's why it's not -- and how to run it well.

Sara McNamara

Jan 28, 2026

The Marketing Operations Strategist - How to Leverage GTM Signals

The big word of the year seems to be "signal" -- but can you really use them to win deals? 🤔

Sara McNamara

Dec 17, 2025

The Marketing Operations Strategist - Steal the AI-for-MOPs learning roadmap I'm using 🤖

There's a lot of hype about how you need to learn AI to survive, but it's hard to know what to focus on. Here's my plan.

Sara McNamara

Dec 3, 2025

Industry Reports

The Marketing Operations Strategist - Learnings from MOPZA 2025

I spent time with a lot of MOPs pros at Mopzapalooza 2025 in Anaheim -- here were the main takeaways.

Sara McNamara

Oct 31, 2025

Marketing Automation

The Marketing Operations Strategist - Steal this guide and safety net your MAP (or CRM) 🥅

How to set up automations in your martech so you can 3x yourself and catch incidents before stakeholders do.

Sara McNamara

Oct 15, 2025

Hiring Trends

The Marketing Operations Strategist - What MOPs Leaders Actually Look For During Interviews

I've been an interviewer and interviewed (and hired) countless MOPs professionals...here are some tips to set yourself up for success in your next interview.

Sara McNamara

Sep 24, 2025

Campaign Operations

The Marketing Operations Strategist - Mastering Forms & Landing Pages for Growth

If you're neglecting your forms and landing pages, you're leaving revenue on the table.

Sara McNamara

Sep 17, 2025

Paid Media

The Marketing Operations Strategist - How to Run Great Paid Media

In a world inundated with emails, digital advertising is arguably more important than ever.

Sara McNamara

Aug 20, 2025

Account-based Marketing

The Marketing Operations Strategist - How to Run Account-Based Marketing Programs + My Take on a Compliance Question

ABM is one of those words thrown around so much that it loses its meaning...I'll teach you everything I know, having stood it up at both small and enterprise orgs.

Sara McNamara

Aug 6, 2025